Primary Care Careers

Primary Care Careers uses a third-party recruitment and applicant tracking platform called Eploy. Recruiters and candidates looking to access the recruitment services provided by Primary Care Careers, would frequently transition between their website and Eploy. The inconsistency in appearance and functionality between the two platforms created a disconnect that led to a disjointed user experience.

To deliver a seamless user experience, the user interface for both the website and Eploy needed to be redesigned. Any design of the Eploy pages needed to work with the structure as provided. As part of our process we created a design system that encompassed visual elements that would fit the requirements of both platforms.

To provide a deeper integration between the two platforms, we also harnessed Eploy’s XML feed to bring up to date vacancies directly onto the website.

Primary Care Careers is widely recognised for its friendly and human-centric approach as an organisation. It was important that website users experienced the same warmth and approachability when engaging with the website as they do when interacting with the organisation offline.

To create a personable touch, we created a customised set of illustrations that were tailored specifically for roles in primary care. A dedicated “Meet the Team” page was also implemented to spotlight individual team members and bios. This introduced a friendly face to the organisation and showcased the expertise available to users. For easy communication with the Primary Care Careers team, we’ve made sure to include a contact form that stays accessible on every page of the website. This allows users to easily reach out for assistance whilst ensuring a smooth browsing experience.